A world where people are celebrating each others’ cultures and taking pride in theirs. In which marginalized craftsmen and local communities are economically and socially empowered, through the support of conscious customers who are interested in unique cultural handcrafted products.

Our Mission

1.  Protect disappearing Egyptian traditional crafts using mostly natural resources with a low environmental impact.
2.  Build capacity of artisans and help them develop their crafts to create sustainable livelihoods.
3. Introduce modern Egyptian green handcrafted responsible products through product
   development in design, material, function, and use of Green Technology.
4.  Enhance the societal status of artisans and promote succession among community youth.
5.  Enable peasants and women to find employment in their rural and remote communities, hence
   reduce immigration rates to Cairo and outside Egypt, as well as to empower women.
6.  Fund community development projects in different artisan communities across the country to
   encourage them develop their craft.
7.  Promote the Egyptian culture and support the world’s cultural diversity.